Top 5 Ways to Optimize your Website’s Homepage for Recruitment Success

Top 5 Ways to Optimize your Website’s Homepage for Recruitment Success

#1 Recruitment Sign-up Form

Encourage prospective recruits to leave their contact information with you!
After your visitors submit the form, your recruitment officers will be emailed their names, phone numbers and other details (it’s also saved in your Recruitment Database).
Some chapters make the mistake of putting the sign-up form on its own Recruitment page but Webmasters should always keep a short and simple recruitment sign-up form on their homepage.

#2 Revolving Twitter Feed Widget

The simple motion of a scrolling Twitter feed conveys that your chapter is active and makes your website look trendy compared to other groups/clubs on campus.
Don’t have your own Twitter? No worries, it’s perfectly fine to HQ’s Twitter feed (@AcaciaHQ) –it will still make your chapter look active.

#3 Image Gallery Widget

It’s a great idea to place a small Gallery on the homepage showcasing recent activities and great moments. Galleries are excellent opportunities to impress prospective recruits.
But… avoid using multiple/duplicate images of one event on your homepage. Try to find 1 or 2 images that highlight a recent event and aim to show as many different events as possible. If you have 10+ images from one event, pick just 1 and save the other 9 for an album on one of your inner pages.
Lastly, make sure pictures are up-to-date! Using pictures on your homepage that are older than 3 months old will make your website look neglected.

#4 Recruitment Calendar

Place an Event Listing widget on the homepage to showing your next 3 to 5 recruitment events and put it right next to the recruitment sign-up form.
Remember that your goal is to get prospects to see WHY THEY SHOULD JOIN your organization. Consider showing a list of your upcoming socials, academic, and athletic events that are members-only as well.

#5 Recruitment Officer Contact Information

Make sure your chapter’s Recruitment Officer can be identified (and it’s even better if there’s a picture or link to their Facebook Profile).
Prospects that are invited to your events will want to introduce themselves. This makes it more comfortable for the prospect knowing he has a point-of-contact with the chapter.
This is also important so that your Recruitment Officer can have the opportunity to meet the prospects and introduce them to your other members.